The heading is a Brand not a command!
For all you street boutique people this is a dark humoured alternative to billionaire boys club, Famous etc.
Drop dead have named themselves as the steel cities finest and I must admit the collection is cool as.
The clothing line was created by Bring me the Horizon (BMTH) frontman Oliver Sykes, its colourful, cool and best of all its Northern.
How to wear it? slim leg to skinny denims, plaid shirt over the tee worn open.
alternative? dark smart trousers slim fit or regular with some vans oxford plimpsoles.
where to buy? festivals, BMTH gigs or try the website store.iheartdropdead.com/
Bring the noise!
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